To be a Director of internet based promoting, website design, brand and graphic design firm I always encourage our clients and indeed any other business owners and Company directors to consider their online strategy on a regular basis, at least each year. The main questions are, is the website fit for purpose, is all their search engine optimization strategy up to date and what different could all of us do with respect to online marketing. Every one of these elements are very important in having an effective website design.
Essentially of all this though may be the quality within the website alone and I usually do not specifically indicate with regard to seo but rather towards the quality for the website design. There are a good some out there with good Google Page Ranking and strong situation on the search engines like yahoo but in terms of design and style I can total them program one word — HORRENDOUS!
Now many of such websites may still convert sales but it is certainly my personal assertion that if a web-site is of excellent design and being well optimised then it will be a far more effective web page in terms of generating revenue.
So what would be the key elements of an effective web design?
— The website should be quick to download since few potential visitors definitely will wait extended.
— With respect to effective web site design the style should be interesting and professional so as to engage the customer and cause them to become look further more. The design design should also magnify the design design of your various other communication products so that it is consistent with your branding. This will likely be in terms of well, colours and images.
— Distinct and uncluttered page designs. Good shade, typeface and image collection.
— Apparent and to the point copy which will gets the message around in a fast and simple to understand approach — this really is particularly significant on the Home-page.
— Generate navigation reasonably easy, think through the menu logically to make all sorts of things as easy to find as possible wherever someone is certainly on your web page.
— Try to incorporate some organic content, practical a video, a flash production or a PowerPoint presentation -this will help generate a visit to your website a fascinating experience.
More than anything else would not cut corners when you have your web site designed and built, there are plenty of option offered. By all means get a good deal in price nevertheless make sure that the folks building your site are specialists, if you end up with poorly designed website you can almost certainly finish up havingto pay to get it re-designed in the near future.
So what would be the 7 reasons for having a powerful website design?
1 . A well designed and professional looking website should project the correct image to visitors to your website, it will convince them they would frequently be dealing with a professional business and it will express trust. A bad website can do quite the opposite.
2 . Build your brand. If you take care of the design style of your off-line communication elements when you make your online existence, then you happen to be developing your brand. This will likely ultimately become your businesses biggest asset.
3. Build awareness. Even if you don’t make an initial sales to your visitor so long as they will enjoy their very own visit to your web blog it is likely that they may tell other folks about it. This builds knowing of your website along with your products and services.
4. Email marketing is among the most cost effective form of direct promoting. Most respondents to an email marketing campaign may have your website his or her first interface of contact, you must for this reason have an powerful landing page and website.
5. Social media is usually one the big growth areas online, you need to use it to push traffic to your web site and from there develop sales.
6. The merger of Aol and Ask may give Google some serious competition pertaining to searches. If this happens it will open the internet for much more businesses.
7. An effective website design will permit your business to build an ongoing marriage with site visitors. It can be an information interface featuring them with posts on your products whilst as well enabling those to give you the feedback and so assist you to develop new products and services to fulfill their continual needs.