The scent revolution of purity
Without flashy advertising, without muse and without slogan, the magnificent and so original Eau d’Issey was born in 1992 . Like the master “designer” of couture, Eau d’Issey will draw the aquatic and delicate contours of a woman who does not seek to seduce by appearance but by her heart. A cult of purity which will appeal to all women in search of new sensations and which will make this perfume a bestseller of the 90s, often imitated and never equaled.
L’Eau d’Issey, a transparent fragrance that seeks to sell only in beauty
The fabulous designer Issey Miyake was one of the first Japanese couturiers to grasp the European fashion market, particularly France where he made his debut alongside Givenchy and de Laroche in the 1970s. Then after launching his label in Japan , the couturier who loves to create clean and technically innovative clothes is successfully expanding his range in Paris or even New York. The 1980s put his daring and extraordinary talents in the spotlight, and soon the man who we call the “designer” of fashion became interested in the creation of perfumes. Obviously the perfume of Issey Miyake will have to be in total adequacy with its values of sobriety and purity.
It was in 1992 that Eau d’Issey, created by Jacques Cavallier under the aegis of the couturier, will see the light of day. However, the pretty perfume will create doubt as its marine scents will be totally “against the grain” of the opulent perfumery of the moment.
What is more, Eau d’Issey does not seek to be noticed by its communication, which is at least as surprising as its composition. It is through the lens of photographer Irving Penn that the beautiful bottle will be put in the spotlight. And nothing else ! Moreover, the leader of the Eau d’Issey communication campaign explained this sobriety by this funny reason: “Issey Miyake is a difficult name to remember. There is no point in complicating things. “.
More obviously, Eau d’Issey does not seek to shine, it seeks to gather the beautiful, the pure, the simple. Why then seek to complicate the essential? The woman of Eau d’Issey has never needed it to tear off this unique olfactory discovery which made Eau d’Issey one of the classics of perfumery.
A fragrance “clear as water” signed Issey Miyaké
The bottle could appear as a totally revolutionary design object. Designed by Alain de Mourgues and Fabien Baron, the slender glass of Eau d’Issey is a technical feat made of glass and steel. The iced glass cone topped with its crystal ball will be the hallmark of this perfume which is decidedly different from its contemporaries.
L’Eau d’Issey takes us first to an olfactory swim where cyclamen, melons, freesias and lotus distill their fresh and pure aquatic scents. Then, the delicate and feminine heart by offering floral notes of lily of the valley, peony and lily without hesitating even to be colored with a few prickly carnations. Finally, cedar and sandalwood will match honey and white musks to form an enveloping and gentle wake to the Eau d’Issey woman.
“The meeting of Flower and Water. »Issey Miyake for Eau d’Issey.
In 1992, Issey Miyake created L’Eau d’Issey and imagined the scent of water, the source of life. Deeply avant-garde, the aquatic floral fragrance and the slender bottle with clean lines, signify from the start the meeting of East and West. Its wake plays with the skin, its signature is unforgettable as well as unexpected.
A fresh scent composed of delicate and light flowers associated with rose and lotus.
A FRESH aquatic floral with a woody trail.
Issey Miyaké’s wish was to create a perfume “clear as water”, the smell of a mist produced by a waterfall mingling with the scent of flowers and the scent of spring woods.
L’Eau d’Issey became a cult perfume when it was released thanks to its transparent but non-marine notes.
L’Eau d’Issey is an aquatic floral whose flight is transparent with lotus, freesia and cyclamen.
In the heart, the peony, the lily and the carnation will underline the character of the perfume. The bottom is made of precious wood.
Olfactory Family: Floral – Aquatic
Head Notes: Lotus, Freesia, Cyclamen, Melon.
Heart Notes: Peony, Carnation, Lily, Lily of the valley.
Base notes: Cedarwood, Musk, Amber, Sandalwood.